Interactive Ads & Directories for Malls

Stop Advertising and Start Selling

ASK (Autonomous Sales Kiosk) is a new advertising and wayfinding technology that never sits quietly in the background. This lifelike virtual receptionist speaks up with flair and personality, inviting mall shoppers to play branded video games, use wayfinding maps and learn about special promotions.

Wayfinding comes of age

A hybrid between wayfinding and advertising, ASK provides several options for advertising your brand, store or special promotion to motivated, qualified buyers in the mall setting. Then ASK sends them to the point of purchase with a user-friendly wayfinding application.

Featured Ad Placement

As a featured ASK advertiser you’ll have maximum brand impact on mall visitors by appearing on one of ASK’s ten main menu buttons at the top and bottom of the home screen, and your logo will appear in ASK’s rotation of interactive content. The ASK spokesperson will encourage visitors to play video games with your logo as they receive impactful messages about your store, brand or special promotion.

In a typical urban mall, this equates to millions of brand impressions per month. The fact that your message is delivered to qualified shoppers as they approach the point of purchase makes it one of the most powerful advertising tools available.

What if you're not a mall tenant?

Companies with brands related to mall shopping can also benefit from featured ad placement on ASK. What better time to reinforce an athletic shoe brand than when shoppers are on their way to purchase shoes? Or to reinforce a toy brand than when shoppers are looking for children’s gifts?

Lower cost, non-tenant ads are also available on category pages (such as “Shoes,” “Clothing,” etc.) in the wayfinding directory.

Would you like to dominate the ASK screen when visitors click on a banner ad? Ask about our “take-over” ads.

The Directory Page

Wayfinding has never been easier or more engaging. In addition to finding store locations by clicking on ASK ads, mall visitors can click on the “Map & Directory” button at any time. This takes them to a category page, such as “Shoes,” “Toys,” etc.

From there, they select specific stores for wayfinding information and targeted promotional messages.

The Category Page

When visitors click your store name on a category page, they’re taken to an easy-to-use map, with your store icon highlighted. ASK offers yet another display ad opportunity on the category page, which is also clickable to show your location on the mall map. If you’re a mall tenant, this is an unprecedented opportunity to stand out in your category.

Targeted ads for non-mall tenants

Even if you’re not a mall tenant, you can purchase a display ad on one of ASK’s category pages. This is a low-cost, high-result ad placement opportunity for manufacturers whose products are sold in mall stores--or whose products are directly related to the customer demographics of specific stores.

For example, what better time to advertise your travel agency than when shoppers are searching for a luggage store? Or to advertise your interior design business than when shoppers are searching for a home décor store?

Call 866.561.8333 or email info@askinteractive.tv to learn more about taking mall advertising to a whole new level.